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Marketing basics for small business

July 24, 2013
It’s the goal of every business, big or small, to attract customers and make as much money as humanly possible. It’s a very basic premise, but one that can generally only be achieved by some solid marketing. While the end goals may be the same, themarketing strategies of big and small business are completely different. It goes without saying that a small business simply doesn’t have the advertising budget of the big names, which means they have to find ways to get the word out without breaking the bank. Here are a few ways that the small business can effectively market their products and services to the consumer.

marketing basicsMany small business owners start their company after many years with a larger entity, but the first thing they have to understand is that they can’t market like big companies. Often times, bigger businesses advertise in order to build name recognition, but as a small business owner you have to be concerned with attracting customers immediately. The best way to do that is to offer a discount or promotion of some sort within your ads.

The same rules apply if your business offers a service as opposed to physical products. A good way to attract new business is to offer your service at a cheaper rate than your competitors. For example, if you own a carpet cleaning business, you might consider throwing in a free room in the price. On the flipside, you might also consider offering a premium version of your service. To use the carpet cleaning again, an idea of a premium service might also include steam cleaning drapes and furniture.

If you are sticking with traditional methods of marketing alongside your social media efforts, you might consider sending out a small postcard to homes in your surrounding area. Direct mail marketing is still an incredibly effective way to advertise and can be used to provide offers, discounts, or even just information about your website. You might just be very surprised at the traffic boost your site receives by using this particular method.

marketingSocial media sites like Facebook, Twitter, and YouTube are now an essential part of any marketing strategy. It’s the perfect way to “talk” directly to your customers to find out how your business can improve. The great news is that social media marketing is free for the most part and can actually lead to a viral word of mouth campaign that can really provide a huge boost to your bottom line. This is in effect a way of setting up a partnership with your customers, for which they should be rewarded. Businesses often make the mistake of catering to new customers and somewhat forgetting about the old. Let your regular customers know that you care about them by offering discounts that will only benefit them. That could be in the form of a discount or frequent buyer card. It’s a small token of appreciation that will keep them coming back for more and get them talking about your business to their friends.

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From → Small business

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